CLIENT
Nike / Jordan Brand
YEAR
2020
TEAM
Technical Director, Creative Director, Designer, Animator, Illustrator, WebGL Developer, Developers, Copywriter, Producer, Delivery Lead
BRIEF
Launch the Air Jordan XXXV without a physical event, maintaining the hype of a global sneaker drop keeping it online.
WHAT WE DID
A live-streamed digital unveil with a WebGL powered site, AR web app putting the shoe in users' hands, custom athlete animations and illustrations, and bespoke GIFs for press.
Delivered concept to live stream in 8 weeks across three production hubs in Amsterdam, Hilversum and Buenos Aires. The experience won a 2021 Webby Award for Augmented Reality and an FWA SOTD. As Delivery Lead, I bridged disciplines and time zones, keeping creative, technical and production aligned from scoping through to the moment the stream went live.
RESULT
Air Jordan
XXXV UNVEIL
