CLIENT
Gucci
YEAR
2022
TEAM
Creative Director, Art Director, Technical Director, Creative Technologist, Designer, Developer, Motion Designer, Producer, Account Manager, Delivery Lead
BRIEF
Make Gucci the first legacy brand in the world to own and manage its own digital art marketplace.
WHAT WE DID
A curated NFT marketplace and digital gallery for Gucci Vault: 29 artists, three auction drops, bridging crypto-natives and real-world creatives under one platform.
Won Awwwards SOTD and FWA Site of the Day. Delivered concept to launch in 14 weeks to a hard deadline at NFT.NYC. The highest valued artworks sold within days despite a crypto downturn at launch. Coverage across Fortune, CoinDesk and Highsnobiety. As Delivery Lead, I coordinated across disciplines to keep a complex multi-partner production on track without compromising the quality the Gucci name demands.
RESULT
GUCCI VAULT
ART SPACE
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